The Simsbury Inn
THE QUINTESSENTIAL NEW ENGLAND INN
Tucked into the hills of Connecticut’s idyllic Farmington River Valley, The Simsbury Inn elegantly blends the casual comforts of country hospitality with the refinements of a modern hotel.
Why Matterport 3D Technology is the Future of Travel and Hospitality Marketing
At a time when travelers are increasingly looking for ways to experience their potential vacation rental, hotel, or event space before booking, 3D walkthroughs offer a unique and immersive way to give your guests a taste of what you have to offer. Not only do 3D tours go far beyond photographs and 360 tours, but they can also help increase bookings, drive higher occupancy rates, and increase engagement rates. Here’s a closer look at how 3D walkthroughs can benefit the travel & hospitality industry.
1. Increased Bookings & Occupancy Rates
Thanks to their lifelike quality, 3D walkthroughs give potential guests a much better sense of your property than traditional photos or even 360 tours. This allows guests to get a realistic feel for the layout and amenities your property has to offer, which can lead to increased bookings. In fact, one study found that hotels who used 3D tours saw a 20% increase in bookings compared to those who didn’t.
2. Greater Engagement Rates
3D walkthroughs are also much more engaging than regular photos or videos, which means that potential guests are more likely to spend more time looking at your property when they’re presented with a 3D tour. The longer someone is engaged with your property, the greater the likelihood that they’ll book a stay.
3. Boosted SEO Rankings
Since Google now considers website engagement as part of its ranking algorithm, using 3D walkthroughs on your site can actually help boost your SEO rankings. This is because Google will see that people are spending more time on your website when you have 3D tours, which will ultimately lead to improved visibility in search results.
If you’re in the travel & hospitality industry and you’re looking for an immersive and engaging way to promote your business, consider using 3D walkthroughs. Thanks to their ability to increase bookings, occupancy rates, and engagement rates, 3D walkthroughs offer a huge advantage over traditional photos and videos. What are you waiting for? Get started with a Matterport by Capture Visual Marketing, today!
